Dog Training Tips

Dog and Puppy Training Free Information

Leash Reactivity

dog-training Leash Reactivity (overreaction/response to other dogs or triggers while on a leash) takes 2 forms: fear based or arousal/frustration! When dealing with the latter, you typically have a dog who gets excited/adrenaline filled at the site of another dog because they want to PLAY and interact, which can actually be more challenging to address than fear based (seemingly aggressive) reactivity. Why would that be? Well, fear based leash aggression is when you have a dog barking and lunging at another dog, because they want to move away from the other dog.

The last thing your fear based leash reactive dog wants is for the other dog to actually get closer to them or interact with them…in fact, when taught how to ignore and walk calmly while being advocated, they are happy to oblige of it means they can feel more comfortable. They want to avoid conflict and interaction with the other dog. In most cases, excitement/arousal based leash reactivity comes in the form of barking, pulling, or whining because a dog is frustrated it can’t interact (meet, play, sniff) with the other dog. Your dog isn’t looking for an out, or alternate behavior – your dog WANTS to go over there and is motivated solely by their desire to see with/interact/play with that dog. Some softer dogs can be easily interrupted and accept, quietly, the fact that they can’t meet every dog they see. More intense cases, such as a dog I am familiar with, can be a challenge because they are not as easily discouraged from excitement when they see one of their friends – to help move forward, my job as the handler is to be responsible for capping his arousal and helping him remain soft, easy, and present with them through engagement, accountability, and meaningful follow through. This must happen consistently, in many other arousal triggering scenarios as well, so that he can learn to regulate his emotions and make the right choices.

Response: Great explanation. This is so like my dog. He just gets super pumped up and seemingly frustrated that he is on a leash. His reactivity seems to be strictly on a leash. When off leash, (he is only off leash during a game, fetch or flirt pole, he has insane ball drive) he will blow off a dog if we are playing a game. He will stay in a down if he is waiting for a release for the flirt pole and completely blow off another dog…. but on a leash its like hes a different animal. We’re working on it!

Flash Dog Training, LLC. 
4300 Newcombe St.
Wheat Ridge, CO 80033

She is a changed fur baby….

I want to say thanks again for your work with our Sadie. She is a changed fur baby. I’m sure we don’t do everything correct but with your help we have figured out away to make all of us work together. This past weekend I had her around people and another dog. She plays very well. It has been along road with her but you made it so much more smooth to travel . thanks again

-Marc Affron

The Calm K9
32025 Bluegill Dr
Tavares, FL 32778
Hours: 8am-8pm EST

Brett gets results

“I took my “troubled” dog to Brett after thoroughly researching dog trainers in the area. I have been very happy with the results! Not only has my dog been learning, but I have as well. I have a better understanding of the dog world and my dog better understands what I want from him. I have tried many trainers over the last few years, my family loves our dogs, and Brett gets results that I have not seen equaled. I appreciate his years of study, his dedication and his straight talk.” Vicki P.

Does Dog Training Confuse You?


“Dog training is confusing.”

This is a common statement I hear when I first meet with a new client. I hear this too:

“I was told to never play tug with my dog.”

“I read I am never supposed to say NO to my dog.”

“My friend told me to never let my dog sleep on my bed.”

“I heard you should never punish your dog.”

I always tell my new clients the same thing: From this point forward, ignore everything you read and hear about dog training. Just ask me, I’ll give you the correct answers”

I am half kidding with them because it is very confusing for a new dog owner trying to train their dog.

Much of the confusion swirls around the subject of punishment. Right now there is controversy between Victoria Stilwell and Cesar Millan (The Dog Whisperer) over the use of punishment.

Victoria and Caesar have popular dog training TV shows.

As your trusted canine behavior advisor, I am going to clear this up for you. From this point forward you’ll know what to do with your dog in every training situation.


Class is in session:

FIRST: Dog trainers and owners need to forget the labels positive and negative. We need to stop using terms like positive reinforcement, negative reinforcement, punishment, and rewards.

And the reason we need to stop using these terms is simple. We tend to make emotional connections to the terms. We think positive equals good. We only want to do good things with our dogs. Negative equals bad and we don’t want to do anything bad to our dogs. I understand this train of thought but it needs to be dropped.


When we use the terms above we start to limit our training which is DANGEROUS to our dogs.

Rewards and punishment are neither good or bad. Rewards and punishment, positive and negative consequences are… wait for it…

…wait for it….


Information your dog needs to learn how to live with us crazy humans. And your dog does think you are crazy.

They can’t figure out why we put lids on garbage cans, or why we get so upset when they eat dead squirrels, or roll in goose poop.

The common held belief is there is nothing good to come from negative consequences. When you use a negative consequence you are going to damage the dog.

The dog will become aggressive, fearful, or the relationship between owner and dog will be damaged.

This is where dog training goes off the rails and becomes confusing. If you understand and apply a negative consequence correctly, the dog’s life will be much better for it. Think underground containment systems commonly referred to as Invisible Fences.

The dog walks up to a certain point and is warned by sound and sight. There are flags planted in the ground to help the dog learn where he should stop. The collar beeps to let the dog know if he continues, there will be a negative consequence.

The collar correction INFORMS the dog he should not proceed any further which is a very POSITIVE outcome for the dog.

This is NOT abuse. This is NOT mean. This is NOT going to damage the dog’s relationship with the owner. The collar correction is INFORMATION which will save the dog’s life. A negative consequence with a positive outcome.

Are you starting to see why we need to drop the labels and think of it as information?
Still not convinced? Let’s put it on human terms.

Have you ever burned yourself while cooking? Most people have. When you were burned it was information. You probably kept right on cooking and used the information to be more careful around hot pans.

Good information to have. Made you better at cooking and if you kept getting burned, the information would hopefully convince you to take a class or give up cooking.

Here’s my question for anyone ever burned by a hot pan: Do you cower at the sight of a frying pan? Do you hate frying pans? Do you become aggressive when you see one? Is your relationship with frying pans over?

Crazy right? You getting burned by the pan and your dog getting a correction on an Invisible Fence is no different… it is just INFORMATION to HELP you or your dog.

Cooking with hot pans, playing with bees, handling sharp knives – all will provide information you need to keep safe.

Negative consequences (punishment) result in keeping you or your dog safe. POSITIVE outcome from a NEGATIVE consequence.

Wrap your head around that.

All right, enough for today. Class dismissed. Go forth and have a GREAT THANKSGIVING!

Remember… if you’re struggling or ever need help with your dog you can get a FREE consult with me.

Get your FREE Consult by going here NEXT:




Every Week I Training Roughly 40 to 50 dogs.

Every week I work with roughly 40 to 50 dogs.

Between private lessons and the group classes, I see a bunch of dogs each week.
This week I have 39 private lessons and four group classes with 7 dogs in each class. So this week I will see 67 dogs for training.

That’s a whole lotta puppies!

I see everything from dogs with housetraining issues to ones who want to sink their teeth into any body part that gets close enough to their fangs.

I am sharing this because I want you to be successful with your training. And if you follow this simple advice you’ll be much, much more successful.

Dog owners are curious on where to start. I can often predict how the training is going to go. It has nothing to do with the dog, the equipment, treats, toys, or anything else usually associated with dog training.

It has to do with the owner.

I walk into some situations and there are some hard feelings between the dog and owner. The owner is either frustrated, angry, depressed, guilty, exhausted, feels like giving up or a combination of all of them.

We become very emotional about our dogs.

As a highly trained and skilled professional, I zero in on the problem and adjust to the person I am working with. If you start training thinking you have the worst dog, if you are mad at your dog, if you feel guilty because you are ready to give up, it is going to be a rough ride.

As Henry Ford famously said: “If you think you can do a thing or think you can’t do a thing, you’re right.” – Henry Ford

The first step has everything to do with how you approach dog training.

If you have had a hard time training your dog, if you think you CAN’T train your dog, I can help. I have loads of free articles and videos on my website and YouTube.

Or…you can do a free consult. Setting up a free consult is easy. All you need to do is go here NEXT:

Consult Dog Trainer Eric Letendre

What is PR-News-Wire & PR Frog

We don’t have to submit to all the news wire services to improve our rankings and building backlinks. Submitting to these sites alone can bring in thousands of published press release pages with backlinks to your website.

For those who would like to have a larger list of news distribution services (press release services that are free to use), I’ve included a complete list of available news release distribution centers in an Excel file. You can find
it inside the downloaded zip file. The above shown news article (the one I’ve created for edu backlinks) has been submitted to over 40 news distribution centers including the top services given above.

But to start with your SEO press release campaigns you don’t have to do the same. Publishing a news article to the top ten services would bring you the results you want. Once you’re done with that, if you have time you may submit it to the others as well. For competing keywords I’d recommend to do this twice a month to BOOST your SERP rankings.

Creating Your News Article

There are a few things you have to take care of while creating your news article ‘backlinks building’ These top news wire services will not publish every press release they get. So we have to be careful while submitting our press release. My last press release got rejected on 5-6 websites. That’s normal, we may not get 100% approval—and this is more than enough get maximum backlinks. But we should make sure to minimize the number of rejections.

General format of a press release:

There is a general format for a news article. It has to be an announcement, service or website or a product launch, service or product update, offer or deals etc. The title must look newsworthy. Only then we can get maximum
distribution. Because both the main news wires and the smaller ones want to publish and distribute content that is really newsworthy. If you submit a news article with a title “See How I’m improving my websites SERP rankings”, there is no doubt that you won’t get any approvals. The main parts of a news article are:

Title or Headline of the news article (Make it a 100 characters one) Summary or a Short description (Maximum 250 characters) News Content or Press release body (minimum 300 words would be appreciated) About the Company, Service, Business Person or the Product (This is optional, but this would help to increase the approval rate and
distribution) Keywords or Tags (Minimum of three keywords related to your news article) Author Name, Contact Email, Contact Address, Phone Number and Website URL Though these are the basic requirements, it should vary from website to website. But nothing more will be required.


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